Aaron Ross And His Wife With Their Moms On Shark Tank
Highlights
- The entrepreneur duo of Aaron Ross and Sanya Richards-Ross appeared in the seventh episode of Shark Tank’s latest season.
- The entrepreneurs wowed the Shark investors with their story of wins as athletes.
- The Ross couple’s journey ended with a deal after tough negotiations.
Shark Tank is renowned in the reality TV space for its focus on the entrepreneurial nitty gritty. Another aspect of the show that keeps Shark Tank viewers interested is how it presents stories of pitchers. One such inspirational backstory was seen in the latest episode during the pitch by Aaron Ross and his wife.
The husband-wife duo of Aaron Ross and Sanya Richards-Ross appeared in the seventh episode of Shark Tank Season 16 with Coordinate. Their product was a line of pajamas and loungewear that allowed families to dress up in a coordinated way. While the Sharks loved the product, they were even more impressed with their story.
Below is a detailed description of what made the Shark investors admire the Ross couple in the latest episode.
The Story Of An Olympic Champion Couple On Shark Tank
Bringing their product in the holiday special segment, Aaron Ross and his wife entered the show wearing coordinated loungewear. The Ross couple started their pitch by describing themselves as athletes who had created the coordinated clothing brand, especially for Christmas.
Sanya stated that apart from their Christmas collection, they had designed a ‘Team USA’ range keeping in mind the Olympics coming back to the US. Mark Cuban identified Aaron Ross as a football player from UT, which marked the beginning of an interesting story of a champion couple.
On being asked about their story, Sanya revealed that she was born in Kingston, Jamaica. She not only fulfilled her childhood dream of going to the Olympics but also won her first gold medal in London for a 400-meter race. There was no stopping since then for Sanya. The Sharks applauded on hearing this.
The Shark investors were further blown away to learn that Sanya is the American record holder with a time of 48.7 seconds.
On the other hand, born in Texas, Aaron Ross was a champion football player who met Sanya at the University of Texas. During his time at the university, Aaron revealed that he won a national championship in his junior year. Following this, in senior year, he won the Jim Thorpe Award.
The Coordinate entrepreneur then got drafted into the first round by the New York Giants, where he won two Super Bowl games.
Together, Aaron Ross and his wife Sanya had four Olympic gold medals to their credit.
Each of the Shark investors was amazingly shocked to hear the inspiring backstory of the Olympic Champion couple.
Did Aaron Ross And Wife Get A Deal From the Sharks?
The entrepreneur duo appeared before the Shark panelists seeking $100K for 10% equity in Coordinates. Once their pitch was completed, Aaron and Sanya presented their samples, which were loved by the Sharks. The Ross couple then revealed that they started Coordinates in 2023 with the Christmas collection.
The entrepreneurs further claimed that their coordinated apparel range made $25K in one month. With their USA collection, Coordinate had made $55K in three months. The set that they came wearing on Shark Tank costs $89, and it cost them $27 to make it.
On hearing about Coordinates’ business figures, the Shark investors raised concerns about its low sales. Plus, Robert Herjavec and Mark did not like the venture’s name as it seemed confusing to them.
Fearing a failed Shark Tank attempt, Sanya could not hold back her emotions. She said that both she and Aaron lacked a hardcore business understanding owing to their athletic backgrounds. Aaron added that his wife was a ‘go-getter’ and that they were both seeking a mentor.
After the emotional moment, the husband-wife duo received their only offer from Robert at $100K for 25% equity. When Sanya countered it with 20% equity, Daymond John expressed his willingness to do the deal. However, Aaron Ross and his wife finalized the deal with Robert for $100K for 20% equity.
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Conclusion
The journey of Olympic veterans Aaron Ross and Sanya Richards-Ross on Shark Tank showed that their success goes beyond just the sports world. While they captivated the Shark investors with their athletic backgrounds, it was their passion for Coordinate that helped them bag a deal.
By securing an offer from Robert Herjavec, the husband-wife duo is now committed to taking their coordinated apparel venture to heights.
Entrepreneur, auteur, raconteur. Rob Merlino is a blogger and writer who enjoys the Shark Tank TV show and Hot Dogs. A father of five who freelances in a variety of publications, Rob has a stable of websites including Shark Tank Blog, Hot Dog Stories, Rob Merlino.com and more.
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