Highlights
- Audiences across domains, including non-business ones, love Shark Tank.
- Nightcap is a successful product on Shark Tank that made sales of millions within a year of its appearance on the show.
- Little Elf and Kinfield are other life-saving products that grabbed impressive deals on the show.
The general notion about Shark Tank is that it is a show primarily for business enthusiasts. While this is true, one cannot deny the impact it has had on people who do not hold any previous interest or background in the business and entrepreneurial space. Different Shark Tank products have eased the lives of thousands.
The reason we are saying so stems from the evident success of countless Shark Tank products, including Scrub Daddy (kitchen scrubbing tool), Dude Wipes (biodegradable wipes), and Squatty Potty (stool for proper bowel movement). Each of these products has resolved the everyday troubles of people like never before.
Below are a few more life-saving Shark Tank products that you must know about:
1. Nightcap
The brother-sister entrepreneur duo of Michael and Shirah Benarde approached the judges with their safety-focused device that prevented the troubles of spiked drinks. Seeking an investment of $60K for 20% equity, they impressed the Sharks with their thoughtful product and precise pitch.
Giving a backstory, Shirah revealed to have made the prototype using a scrunchie and an old pantyhose. Her motivation came out of the many horror stories shared by other women regarding drink spiking. The duo then handed out samples to the Sharks and discussed the product in detail.
The entrepreneurs revealed that 98% of their consumers were women. With this reusable product, one could have fun without worrying about their safety. When asked about the numbers, they stated to have made $68K in the eleven months, prior to their appearance in February 2020. Each item was priced at $12.
Nightcap was one of the quickest pitches on the show. Although all of the judges seemed intrigued, Lori Greiner was the most passionate and stated that the product was a necessity for women. She offered $60K at 25% equity with a promise to take the Shark Tank product to new heights through social media.
Michael and Shirah accepted the deal, and the product became a great success. Nightcap received a mention in one of the update segments of the show. It made $2.1 million through sales by 2021.
2. Little Elf
This Shark Tank product was brought to the investors in the ‘Holiday Special’ segment. Entrepreneur Bryan Perla made his way to the Sharks, seeking $150K for 15% equity. In an attempt to secure a deal, a bidding fight ensued between two judges.
Bryan started his pitch, throwing light on how he envisioned its idea during high school and made the prototype. The product was an ideal tool for cutting gift wraps into a desired shape in the cleanest way, without any jagged edges or waste.
Taking up Little Elf as a serious business venture, he then started a Kickstarter initiative and made over $130K through it. The product was then sold as a two-pack at $20.99. However, after receiving orders, he faced troubles with production. This is why he had approached the Sharks along with help with patents.
The two investors who made an offer were Lori Greiner and Kevin O’Leary. Lori offered $150K for 30% equity. Whereas Kevin offered $150K at 10% equity, alongside a royalty of $1 per unit till he recouped $450K. An intense bidding fight followed between the two after this.
Ultimately, Bryan sealed the deal with Lori at $150K for 20% equity. By 2022, Little Elf managed to earn an annual revenue of up to $1 million.
3. Kinfield
Kinfield was a sustainable Shark Tank product brought to the panelists by Nichole Powell. Seeking $250K for 5% equity, Nichole tried to convince the Sharks to make an investment in her line of plant-based bug repellent. Impressed by the product and her vision, the judges made multiple offers.
Pitching the business as eco-friendly, she presented sprays and sunscreen that kept bugs away. Kinfield also offered many other items for the skin, including lip balms, recovery creams, and anti-itch balms. Each of them was packaged in recyclable materials, keeping up with the ideals of sustainability.
Nichole then handed out samples and detailed the figures associated with the business. Starting in 2019, she touched $1.5 million in just two years. The landing and selling costs were $4.53 and $22, respectively. Plus, 1% of the profits were kept aside for different causes supporting the environment.
The Sharks were impressed with the sample and sales figures. Mark Cuban, Lori Greiner, and Barbara Corcoran offered multiple royalty offers, one after the other. Guest Shark Tony Xu proposed $250K for 10% equity. Nichole then asked if he would join hands with Barbara.
Both the Sharks agreed, and the deal was locked at $125K each for 5% equity each. The deal did great for the company as it made $4 million in annual revenue by June 2024.
Conclusion
Shark Tank is much more than a knowledge repository for business enthusiasts. The different Shark Tank products showcased on the show every season have resolved the everyday challenges of the common viewers, making it a favorite for many.
Nightcap, Little Elf, and Kinfield reiterate that the different products pitched on the show not only deliver financial success but also make positive changes in the lives of users.
References
Night Cap: Here’s What Happened After Shark Tank, Food Republic, Erica Martinez
Entrepreneur, auteur, raconteur. Rob Merlino is a blogger and writer who enjoys the Shark Tank TV show and Hot Dogs. A father of five who freelances in a variety of publications, Rob has a stable of websites including Shark Tank Blog, Hot Dog Stories, Rob Merlino.com and more.
Speak Your Mind