Lori Greiner on Shark Tank (Cover Image Source: Lori Greiner @Instagram)
Highlights:
- In the long running series of Shark Tank, Lori expresses the importance to connect with the Sharks and the businesses.
- The Shark joined the show in 2012 and since then she has made smart investments.
- Her greatest investment till date is Scrub Daddy, which has brought her a fortune.
Have you ever wondered why owners of multi-million dollar businesses join Shark Tank as judges? Mark Cuban, Robert Herjavec, Barbara Corcoran, Kevin O’Leary, and Lori Greiner have been appearing as panelists on the popular reality show for over a decade now. They are some of the busiest people in business, tasked to oversee the empires they have built from scratch. So why do they do television?
Lori Greiner, in a new Instagram video, shares the primary reason why she appears on Shark Tank as a judge. She joined the show in 2012 and has continued to mentor and invest in new entrepreneurs and ideas for over 12 years now.
Why Become A Part of Shark Tank?
The Shark believes in giving back to the community and Shark Tank is a solid platform for the same. In her Instagram video, she says, “I sit here paying forward because I’ve been an entrepreneur and an inventor and I know what it feels like to be them.”
Being an entrepreneur herself, Lori explains that she relates to the budding entrepreneurs who participate in Shark Tank and present a pitch. She says, “I know a moment on this carpet means everything.”
Having gone through the same hurdles every entrepreneur faces, she connects with the pitchers on a deeper and more meaningful level. She explains, “Hearing their stories and learning about who they are, it’s a lot about the heart and soul and changing people’s lives.”
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By supporting new founders and their ideas, she believes she can contribute to the community more productively. She uses her vast experience and business acumen to guide the founders in building stronger, stable, and successful businesses.
A Look At Lori Greiner’s Journey In Shark Tank
Lori Greiner, 55, officially joined Shark Tank in 2012 with Season 3. In Season 4, she invested Scrub Daddy, offering $200,000 against 20% equity. It turned out to be one of the most successful investments in Shark Tank history.
In 2017, the total revenue of Scrub Daddy crossed $100 million, making it the highest for any Shark Tank product. As of 2023, it was the third highest-grossing company from Shark Tank, after Bombas and Everlywell.
Over the years, she has invested in several brands such as Squatty Potty, PhoneSoap, Bantam Bagels, Qball, Sleep Styler, FiberFix etc. She is believed to have a 90% success rate with her deals on the reality TV show, as per her official website. In her remarkable career as an entrepreneur, she has created and marketed over 1000 successful products in the retail space.
She currently has 10 of the top 20 most successful companies in the history of Shark Tank. Lori’s sharp instinct to identify whether a product is a “hero or a zero” makes her one of the toughest sharks on the panel.
Entrepreneur, auteur, raconteur. Rob Merlino is a blogger and writer who enjoys the Shark Tank TV show and Hot Dogs. A father of five who freelances in a variety of publications, Rob has a stable of websites including Shark Tank Blog, Hot Dog Stories, Rob Merlino.com and more.
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