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Which Product Logo made Mark Cuban Call it the “Dumbest Marketing Move Ever?”

Mark Cuban has offered Shark Tank viewers a variety of emotional reactions on the show. An example of this was seen in the Frsh pitch during Shark Tank’s fourteenth season.

Mark Cuban Reacts To A Shark Tank Pitch

Highlights

  • Mark Cuban has expressed a range of emotions on Shark Tank through different seasons.
  • His angry reaction during the Frsh pitch was a hot topic during the fourteenth season.
  • Frsh was brought to the show by Trey and Donovan Brown.

Mark Cuban has showcased different personality shades throughout his Shark Tank journey. Be it offering valuable entrepreneurial tips to pitchers or openly expressing his displeasure with a Shark/entrepreneur, Mark has often made it to headlines.

Viewers got to witness one such moment of the billionaire Shark during the Frsh pitch brought in the fourteenth season. Mark Cuban got offended during the pitch presentation and instantly exited Frsh’s deal for its marketing move.

Mark Cuban And Frsh Shark Tank Pitch

The entrepreneur duo of Trey and Donovan Brown approached the Shark investors with their car air fresheners that came with a subscription model. Seeking $200K for 5% equity, the duo revealed that they had started Frsh in 2017. After this, the Brown brothers presented their line of air fresheners.

But little did the entrepreneur duo know that their next move could annoy a prominent Shark investor. Trey and Donovan started with Wood Grains and Eucalyptus, followed by the NBA-licensed air fresheners.

While presenting the basketball range of car air fresheners, the duo commented, ‘This one smells like winning. Sorry Mark.’ On hearing this, the other Shark investors laughed out loud. But the comment instantly triggered Mark Cuban, which was visible from his sarcastic expressions.

Once the pitch ended, the brothers offered Frsh’s samples to the Shark Tank judges. But Robert Herjavec felt Mark was still thinking about the Brown brothers’ comment. When he asked him if he was okay, Mark replied, ‘Dumbest marketing move ever. I’m out.

 

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Why Was Mark Cuban Angry With Frsh’s Founders?

When the Brown brothers were presenting their basketball range of car air fresheners, they demonstrated the one with a Golden State Warriors logo. As the Warriors had defeated Mark’s NBA team Dallas Mavericks in the playoffs of 2022, the furious reaction of the Shark came.

When Mark Cuban abruptly exited the deal, the fellow Shark panelists were shocked. But Mark continued and told Trey and Donovan to ‘read the room.’ He also commented that the Brown brothers’ marketing move was a wrong move at the wrong time.

After this, he stayed quiet throughout the pitch of Frsh.

Did Shark Tank Invest In Frsh?

Once the high-voltage drama with Mark Cuban ended for Trey and Donovan, they faced apprehensions from their fellow Sharks as well. But in the end, the entrepreneur duo were successful in bagging a deal from Barbara Corcoran. After some offers and counteroffers, they agreed to $200K at 20% equity.

Conclusion

The harsh reaction of Mark Cuban during the Frsh pitch reflected that personal sentiments do impact the decisions of Sharks on the show. In this case, Mark’s anger was a result of Trey and Donovan Brown’s reference to his team’s loss at the NBA. The move did result in an abrupt exit, but the duo managed to bag a Shark Tank deal.

 

About Rob Merlino

Entrepreneur, auteur, raconteur. Rob Merlino is a blogger and writer who enjoys the Shark Tank TV show and Hot Dogs. A father of five who freelances in a variety of publications, Rob has a stable of websites including Shark Tank Blog, Hot Dog Stories, Rob Merlino.com and more.

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