Shark Tank Season 16 Episode 17
Shark Tank Season 16 Episode 17: An episode filled with cheesy food, feline fur, sensitive issues, and fresh scents.
A fun, quirky event featured on Shark Tank Season 16 Episode 17. Sharks and the entrepreneurs both made the best out of it. (Image Credit: @sharktankabc)
Shark Tank Season 16 Episode 17 started with a fun pitch by Go Nutz that talked about “sensitive matters.” Then, it welcomed Frame Your Feline, which brought some fluffy guests to the stage. A brother-sister and brother-in-law team pitched personal fresh scents, Essence.
The much-awaited Episode 17 also featured a delicious food company, Mad Mutz. The company serves fresh mozzarella sticks that are nothing like the ones you have tasted before. The episode was full of drama and entertainment.
After exploring the pitches and trying out their products, the Sharks invested in unique businesses. They seemed to enjoy their time in the tank.
Check out other Shark Tank Season 16 Episodes
Episode 17 Pitches and Deals
The four businesses that marched through the doors of Shark Tank Season 16 Episode 17 had fun products to offer. From powerful presentations to vibrant ones, the pitches had everything. Some featured fluffy friends, and some featured science, chemicals, and a genius scientist.
1. Go Nutz

Imagine a razor that is easy to use and shaves your hair with the utmost precision. A razor that is safe for the skin and looks stylish itself.
Item | Description |
Entrepreneurs | Landon McKinnis |
Pitch Summary | Founder Landon pitched his business, Go Nutz, with fun, humorous energy. He explained the functionality and practical benefits of his circular-shaped razors. You would need just one of these razors to shave all your body hair. The razor comes with interchangeable blades for different shaving needs. |
Deal Status | Deal Secured |
Sharks Who Invested | Mark Cuban and Daymond John |
Go Nutz is a unisex razor designed to shave even the most sensitive areas smoothly. It does not rust in water. Go Nutz Razor has a good battery life and can be easily recharged. The entrepreneur behind this venture believes he was always meant to be an entrepreneur. He puts his heart and soul into the business. Read more.
2. Frame Your Feline

Are you looking for a replacement for those boring cat trees? Brian Vermeire and Kristina Hughes brought their business, Frame Your Feline, on Shark Tank to introduce an adorable solution.
Item | Description |
Entrepreneurs | Brian Vermeire and Kristina Hughes |
Pitch Summary | The entrepreneurs, a husband-wife duo, pitched their cat shelves business to the Sharks. They asked for $100K for 10% equity. However, the Sharks found that valuation to be high as the business did not have much in sales. The founders had raised $11K before coming to Shark Tank. |
Deal Status | No Deal |
Sharks Who Invested | – |
The cat-lover duo founded Frame Your Feline when they were moving to a new place and wanted to leave the ugly cat tree behind. They fused the idea of cat shelves with art frames that led to the creation of “Frame Your Feline.” According to them, their guests always find the frames fascinating. See what happened that made the Sharks fall for this adorable business. Read more.
3. Essence

Essence Ring introduced their nasal diffusers that could save you from stinky situations. The entrepreneurial team founded the brand to provide a fresh solution to smelly environments.
Item | Description |
Entrepreneurs | Tami, Mike DeLeeuw, Judah (CMO) |
Pitch Summary | The three entrepreneurs behind the venture Essence pitched their business to the Sharks. They make septum rings that work as nasal diffusers. No matter where you are, you can wear them, and they’ll continue offering you a fresh, flowery scent. The Sharks liked that the business was profitable. |
Deal Status | Deal Secured |
Sharks Who Invested | Daymond John |
Essence sells their products through various spas. They also make sales through their official website, and they are available on Amazon as well. They rely on influencer marketing to promote their nasal diffusers. Learn about their pricing, profit margins, and what ultimately impressed Shark Daymond the most to invest. Read more.
4. Mad Mutz

Are you ready for an upgraded taste of mozzarella sticks? Mad Mutz launched their freshly prepared mozzarella sticks in different flavors.
Item | Description |
Entrepreneurs | Mike Hauke and Michael Burns |
Pitch Summary | Entrepreneur Mike Hauke came to Shark Tank to pitch Mad Mutz. He was dressed up as a mad scientist, with green spiked hair and black round laboratory glasses. Overall, the theme of the brand is fun and quirky. Their unique selling point is that they beat the generic mozzarella recipe and offer an amazing, delicious alternative. |
Deal Status | Deal Secured |
Sharks Who Invested | Lori Greiner |
Mad Mutz offers amazing flavors of mozzarella sticks. Some of them are colorful and even feature glittery crusts. The brand is all about fun and taste. Their products are sold in their stores now. However, their ultimate aim is to expand into retail.
Mike Hauke and Michael Burns are friends who decided to start this business together. Entrepreneur Mike also has some experience from a successful previous venture. Read more.
Episode Highlights & Key Moments
During the Frame Your Feline pitch, the entrepreneurs did something unexpected that took all the Sharks by surprise. One slide away from the first artwork, the second artwork featured the photos of Mr. Wonderful. He had whiskers and small cat ears in the image that filled the room with amusement.
Watch Key Moments from Episode 17