In the bustling landscape of health and fitness, where innovation meets aspiration, one company stands out for its dedication to wellness and recovery: SORx Soap. Established in 2019 and headquartered in Mantoloking, New Jersey, SORx specializes in crafting cutting-edge tools and soaps tailored to support muscle recovery and optimize daily performance. Their clientele primarily consists of individuals committed to enhancing their post-workout recovery and daily well-being routines.
The Men Behind SORx Soap
At the heart of SORx’s journey are two remarkable individuals driven by a shared passion for empowering others: David Restiano and Dan Staats. Restiano, a tireless athlete and compassionate creative, envisioned a platform where his diverse interests could converge to make a meaningful impact. In the inception and expansion of SORx Soap, Restiano’s fervor for inspiring and assisting others has found a fulfilling outlet. His dedication to helping individuals feel their best and pursue their passions resonates deeply within the company’s ethos.
Dan Staats, a Doctor of Physical Therapy specializing in orthopedic musculoskeletal dysfunction, complements Restiano’s vision with his extensive clinical expertise. As the owner and operator of an outpatient physical therapy clinic in Brick, NJ, and an adjunct professor at esteemed institutions like Rutgers University, Kean University, and Stockton University, Staats brings invaluable insight to SORx’s product development process.
The Soap
All SORx Soaps are made from natural ingredients. The soap is handmade and very hard, so you can use it like a muscle scraper in the shower. Muscle scrapers are usually metal and they’re used to give you better blood flow and nutrient uptake. They are usually used to help promote range of motion during physical therapy. SORx lets you do it yourself after a workout.
In the Tank
The duo’s synergy came to the forefront when they seized the opportunity to showcase their brainchild, SORx Soap, on the ABC show “Shark Tank.” Last year, Restiano and Staats embarked on a journey to California to pitch their innovative SORx Soap to the Sharks.
Described by Restiano as a “revolutionary muscle-scraping device made from all-natural, ultra-hard, hand-stamped soap,” SORx Soap embodies the company’s commitment to excellence and innovation. Designed to support muscle recovery and elevate daily performance, this groundbreaking product symbolizes SORx’s unwavering dedication to enhancing the lives of its customers.
As Restiano and Staats continue to chart new territories in the realm of wellness and recovery, SORx remains steadfast in its mission to inspire individuals to feel better and do more of what they love. With a blend of passion, expertise, and innovation, SORx Soap is poised to revolutionize the way we approach fitness and well-being, one lather at a time.
My Take on SORx Soap
This stuff costs $12 a bar! That’s pricey for me, but I get what they’re trying to do. I’m a hard no for purchasing this product. My bath/shower soap is less than $2 a bar. That said, if you want to scrape your muscles while you clean up, this could be for you.
Do Sharks Get Lathered Up?
I think the Sharks will have similar sticker shock, but there could be some interest if the numbers work. Both Mark and Robert invested in soap companies on air in the past, but their deals never closed. That means they’ll likely be out. Barbara also did a deal with soap maker Saavy Naturals, but it never closed either. Kevin may make a royalty offer if the margins are good. Lori will likely pass too.
Entrepreneur, auteur, raconteur. Rob Merlino is a blogger and writer who enjoys the Shark Tank TV show and Hot Dogs. A father of five who freelances in a variety of publications, Rob has a stable of websites including Shark Tank Blog, Hot Dog Stories, Rob Merlino.com and more.
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