Boom Boom Nasal Stick Presentation in front of the Sharks.
Highlights
- John and Chelsea Pinto appeared in the tenth season of Shark Tank with ‘Boom Boom.’
- The entrepreneur duo failed to get a Shark Tank deal for their nasal stick product.
- Post-show, Boom Boom became a great hit in the wellness industry.
Deal or no deal, Shark Tank has emerged as a crucial step for businesses looking to rise high in the entrepreneurial space. This is because even if a business fails to get the Sharks’ offer, their dedication is bound to take them to heights. An example of this is the ‘Boom Boom Nasal Stick Shark Tank,’ pitch which appeared in the tenth season.
The product was presented to the Shark investors by the husband-wife entrepreneur duo of John and Chelsea Pinto. Even though the duo failed to bag a deal, Boom Boom achieved commendable success after Shark Tank and took the wellness industry by storm.
Below given are insightful details regarding the company’s success after Shark Tank. Along with it, there is a recap of Boom Boom’s pitch and discussion with the judges based on the same.
How Did Shark Tank’s Boom Boom Take The Wellness Industry By Storm?
John and Chelsea approached the Shark Tank judges with high hopes of getting a deal. But they were unsuccessful and had to exit without an offer. Although their experience on Shark Tank was not a favorable one, the results for them after the show were quite good.
Right after its telecast, Boom Boom’s sales for the night were equal to what it generally made in three and a half months. Additionally, by 2020, the entrepreneurs were successful in taking the brand to more than 6000 retail stores. This number included Walmart (a total of 800) and CVS.
Boom Boom slowly came with its Amazon Store as well. Plus, by 2022, it made an annual revenue of around $4-$5 million. The Pintos achieved a higher milestone in April 2024 when Boom Boom touched the $20 million mark in lifetime sales. Their retail presence has also increased (13,000 outlets currently).
This year, John and Chelsea also started a Wefunder Campaign to ramp up the production for its 4000 new outlets. Started with a goal of $1 million, the nasal stick brand has currently raised around $758K.
Boom Boom Nasal Stick: Shark Tank Pitch
The husband-wife duo of John and Chelsea Pinto tried their luck on Shark Tank Season 10 with Boom Boom. The entrepreneurs explained that this pocket aromatherapy product was packed with essential oils and scents. They entered the show seeking $300K for 10% equity in the company.
Describing their nasal stick in detail, John and Chelsea said that they got the idea for it while traveling in Thailand. Amazed by its rejuvenating properties, the entrepreneurs prepared Boom Boom, which was free from chemicals. The duo then shared samples of their five types of scented nasal sticks with the Sharks.
Throwing light on their business-related numbers, the Pintos revealed that they had made $754K in 2017. Plus, they were estimating $1.1 million in sales in 2018. Boom Boom’s 20% sales were from direct-to-consumer (through their website), 30% from Amazon, and the rest was from wholesale.
One Boom Boom nasal stick cost 70 cents to make and was sold for $7.95 on its website. John revealed that they used to wholesale it for $1.50 and retail it for $3.99.
Why Did Boom Boom Nasal Stick Fail To Get A Shark Tank Deal?
Kevin O’Leary was not happy with the $3 million valuation, so he stepped out of the deal. Lori Greiner and guest investor Charles Barkley thought that the product could not sustain in the long haul. So, both of them exited the deal. Mark Cuban opted out because he was not pleased with the margins.
The only Shark to propose a deal was Robert Herjavec, who offered $300K for 36% equity. John countered it with 20% equity, but Robert denied it. So, the Boom Boom entrepreneurs left without a deal.
Conclusion
The post-Shark Tank journey of Boom Boom demonstrates the power of resilience amidst entrepreneurial struggles. Even after failing to get a deal, John and Chelsea Pinto’s nasal stick product grew both in terms of revenue and retail presence. This highlights Boom Boom’s appeal in the wellness industry.
Thus, only securing a deal on Shark Tank does not guarantee success. Instead, entrepreneurs can thrive on the basis of adaptability and perseverance.
References
Entrepreneur, auteur, raconteur. Rob Merlino is a blogger and writer who enjoys the Shark Tank TV show and Hot Dogs. A father of five who freelances in a variety of publications, Rob has a stable of websites including Shark Tank Blog, Hot Dog Stories, Rob Merlino.com and more.
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