Top 10 Children Products from Shark Tank

Top Children Products From Shark Tank

Highlights

• Shark Tank has presented its viewers with a large number of children-specific products over the years.
• FunBites is an ideal pick for parents looking for a solution for their picky eaters.
• Tushbaby and Totes Babies help you solve the problems of carrying your babies while you shop or go out.

Shark Tank showcases a diverse range of products that solve the day-to-day troubles of multiple segments of its viewers. One such group of audience is the one including parents and parents-to-be who look for Shark Tank products that may help them in their parenting journey.

Many changes have happened in recent times when it comes to products for children. Parents today have become more conscious of buying products for their kids. They want something that not only eases their parenting process but also does not affect the health of their little ones in any way.

If you, too, belong to the same category, have a look at the top 10 Shark Tank products prepared specially for children as given below:

1. Tushbaby

Tushbaby was a baby carrier brought to the investors by ‘momtrepreneur’ Tammy Rant. Tammy started her pitch by discussing the many troubles new parents face while holding their babies. Seeking $200K for 10% equity, she then claimed that Tushbaby was a comfortable carrier better than the normal, bulky ones.

To explain better, the entrepreneur came along with her infant son and husband, who presented a live demo of the product. She discussed its many features, including an ergonomic hip position for babies and spaces to store diapers. When handling the samples, Tammy said that the retail and landing costs were $79 and $21.81, respectively.

Impressed by the pitch, the Sharks laid out their offers one after the other. The deal was eventually finalized with Lori Greiner for $200K at 20% equity.

By 2024, Tushbaby made lifetime sales of $11 million.

2. UnBuckleMe

Barbara Heilman and Becca Davison, a mother-daughter entrepreneur duo, approached the judges with UnBuckleMe. Seeking $100K for 10% equity, they revealed the backstory of their unique invention, which made unbuckling kids’ car seats easier. Barbara created the product, which Becca then converted into a business.

Highlighting its benefits, the duo claimed that the product was ideal for those suffering from arthritis and could also be used by mothers with long nails. Becca and Barbara then emphasized their retail outlet (for mom-and-pop) presence. They also sold on Nordstrom, Amazon, and buybuyBABY, with the cost being $14.99.

Each of the Sharks was intrigued by both the product and the clear-cut pitch. After some negotiations, the deal was locked with Mark Cuban and Lori Greiner for $100K at 20% equity.

After the show, UnBuckleMe’s journey was quite successful; its lifetime revenue is $5 million (as of 2024).

3. Squid Socks

The entrepreneur couple of Jessica and Gabe Miller made their way to the panelists with their line of baby socks. Pitching it as one of the must-have Shark Tank products for parents, they asked for $125K at 20% equity. The couple revealed their secret sauce to be the ‘squid dots’ on the socks, which offered a strong yet soft grip.

Realizing the different requirements of varied ages and genders, the socks came in multiple sizes for toddlers, newborns, and babies. Going ahead in the pitch, the entrepreneurs stated that out of their profits, 10% was allotted to The Coral Reef Alliance. Squid Socks was then available at Amazon and Nordstrom for $24.

Daymond John made the first offer at $124K for 33.3% equity. Next offer was by Robert Herjavec for $125K at 30% equity. The pitchers went ahead with Daymond’s proposal.

The latest update is that the annual revenue of Squid Socks went up to $3 million by 2022.

4. Totes Babies

Lindsey Fleischauer and Stanley Valiulis, a daughter-father duo, brought Totes Babies to the judges. The company offered baby seat holders designed especially for shopping carts. Presenting it as one of the most helpful Shark Tank products for parents, they sought $100K for 10% equity.

Giving a live demo, the duo started the pitch detailing the hassles parents face while shopping along with their babies. With Totes Babies, one could place their kid on its cotton cloth connected with the cart’s tubes and fit in more items beneath it. With selling and landing costs at $39.95 and $9.90, they had made $220K in sales by 2018.

The investors to propose an offer were Robert Herjavec, Daniel Lubetzky, and Lori Greiner. The entrepreneurs chose Lori’s deal at $100K for 25% equity.

After its appearance on the show, Totes Babies is going strong. It has launched new versions of the product and marketed them on its social media.

5. Lollacup

Hanna and Mark Lim, an entrepreneur couple, approached the investors with Lollacup. Seeking $100K for 15% equity in the company, they pitched their sippy cups as the solution for messy spills caused by kids. The duo then went on to explain the many features of their products.

Describing them to be composed of BPA-free plastic, they claimed that Lollacups were safer and even better in design than similar sippers. Hanna and Mark then threw light on business figures, stating that the company had earned more than $30K through sales in 2012.

The judges seemed interested and made their offers one by one. The entrepreneurs decided to go ahead with the joint deal proposed by Mark Cuban and Robert Herjavec at $100K for 40% equity.

By 2023, Lollacups sustained in the market with an annual revenue of $2 million.

6. FunBites

Bobbie Rhodes, a momtrepreneur, tried her luck on the show, seeking $75 for FunBites at 20% equity. She came up with this product while finding a pertinent solution to her daughter’s picky eating habits. Using it, one could cut different food items into cute little shapes, which would attract kids’ attention.

The entrepreneur then highlighted the company’s $400K sales figures and its presence in Bed and Bath and Beyond and Kohls. The products were prepared at a cost of $1.70 and sold at different rates for retail ($12.99) and wholesale ($6).

Impressed by the pitch, Lori Greiner offered $75K for 25% equity. Next was Daymond John, who proposed $100K for 25% equity. Bobbie went ahead with Lori’s offer.

As of 2024, FunBites has made $2 million in annual revenue.

7. Kudos

Seeking $250K for 5% equity, entrepreneur Amrita Saigal went to the show pitching for Kudos. The business offered cotton disposable diapers, with a motive to eliminate the use of plastic in the product. Presenting it as one of the eco-friendly Shark Tank products for kids, she tried to convince the investors to make a deal.

Amrita constantly focused on how other brands had been using plastic and adding to the huge landfill. Her product would not just solve this issue but also eliminate any rashes on babies’ bodies with the soft cotton. Kudos’ manufacturing happened in Germany and was sold for $88.

Sales by 2022 were $850K.

The only investors to make an offer were Mark Cuban and Gwyneth Paltrow, who proposed a joint deal of $250K for 7% equity and 4% advisory shares. Amrita took the deal.

Through a $3 million seed funding amount, Kudos reached 375 Target outlets by 2024.

8. Hatch Baby

Entrepreneurs Ann and Dave Weiss went to the Sharks pitching their business, ‘Hatch Baby.’ Based on the premise of the ‘Internet of Things,’ this unique offering allowed parents to track their kids’ weight, sleep, and eating period. The investment sought was $250K for 2.5% equity.

The entrepreneurs explained that Hatch Baby was a changing pad that, when paired with its app, offered details about babies, as stated above. They claimed it to be a great pick for parents and stated its price was $299. But the company had not made any sales until then.

None of the Sharks were willing to propose a deal due to zero sales. But Ann tried to convince them again and finally locked the deal with Chris Sacca for $250K at 25% equity.

Emerging as one of the most successful Shark Tank products, Hatch Baby’s lifetime sales are $140 million, with an annual revenue of $6.9 million (as of 2024).

9. The Pop

Nicki Radzely went to the entrepreneurial show seeking $250K for 5% equity in her pacifier-making company. She tried to convince the panelists to make an offer by emphasizing its silicone composition. With it, the pacifier never broke even after getting dropped.

Before making it to the show, the company had already sold 25,000 units through Kickstarter. The patented ‘The Pop’ products were being sold in Buy Buy Baby and Nordstrom. A single unit of the product was available for $9.99, whereas a two-pack was $18.99. The landing cost was $1.20.

With sales across multiple countries, including Australia, Canada, Portugal, South Africa, France, and the Netherlands, ‘The Pop’ earns $3 million in annual revenue (as of 2024).

10. SlumberPod

Presenting one of the most innovative Shark Tank products for kids, the mother-daughter entrepreneur duo of Lou Childs and Katy Mallory sought $400K for 20% equity. The product was a portable crib for babies (shaped like a tent) that offered them a quiet and dark place to sleep.

Since starting the business in 2016, the company has made $556K in three years. Additionally, the duo revealed that SlumberPod was free from debt and had made a bit over $45K through Kickstarter. It has also found a decent presence on Amazon, with the products being sold at $155.

Offering $400K for 25% equity, Barbara Corcoran showed her interest. Kevin O’Leary offered $400K as debt. The entrepreneurs countered and locked the deal with Barbara for $400K at 20% equity.

By 2023, SlumberPod managed to earn an annual revenue of $9 million.

Conclusion

Shark Tank constantly tries to offer its audiences the most practical products that meet their daily needs. One such group of Shark Tank products is ‘children’ products,’ which offer both convenience for parents and care for the health and safety of kids. The success of the products listed above reiterates this.

References

1. FunBites: Here’s What Happened After Shark Tank, Food Republic, Sarah Sierra Muhamed
2. ‘Shark Tank’ entrepreneurs who won $100,000 decided to audition the night before casting, waited 7 hours in line, and typed out their answers to every question ever asked on the show, Business Insider, Shana Lebowitz