Joan Pacetti and her sister Julia Schmid pitch their edible cookie dough, called the Cookie Dough Cafe, to the Sharks in episode 502 on January 31. The ladies claim they’ve shared a love of food for their whole lives and that love morphed into a business. They set up shop in 2011 and sell their products locally in the Peoria, IL area, at independent markets nationwide and at around 90 Fresh Markets.
The Cookie Dough Cafe isn’t selling their product to make cookies – they sell it as a ready to eat dessert. Anyone who ever licked the bowl after making cookies knows how yummy cookie dough is; Julia and Joan are taking it to another level. There are no eggs in their product, so nobody gets a tummy ache, but they bring all the yummy goodness of cookie dough to you in a little cup. Think of it as rich, room temperature ice cream!
Joan and Julia are likely looking for a partner to help with getting into stores and money for co-packing.
The Cookie Dough Cafe Shark Tank Recap
Joan and Julia will pitch the panel of five Sharks on the business and its prospects for growth. They’ll need to convince Mark Cuban, Lori Grenier, Kevin O’Leary, Daymond John, and Steve Tisch that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but he’ll need to show them HE is capable of running the company to “Shark standards.” A full pitch re-cap on The Cookie Dough Cafe will be available on Shark Tank Blog once this episode airs.
The Cookie Dough Cafe Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on The Cookie Dough Cafe, Joan Pacetti and Julia Schmid as more details become available.