FuzziBunz Cloth Diapers Tereson Dupuy

FuzziBunz Cloth Diapers Tereson DupuyI don’t know if Sharks diaper their babies or not, but there are parents on the Shark Tank panel and they must have changed a diaper or two in their time. This week, FuzziBunz, a world-wide cloth diapers business jumps into the Shark Tank. Entrepreneur Tereson Dupuy, a former victims advocate for the Rape Crisis Center in Lafayette, Louisiana, hopes the Shark Tank sharks will see the benefit of her “modern cloth diapers” and fund her established business.

FuzziBunz got started a little over 12 years ago when Tereson was seeking a solution to her son’s chronic diaper rash. As the saying goes, necessity is the mother of invention and Dupuy, after trying just about every cloth and disposable diaper on the market, invented what is known as FuzziBunz today. The FuzziBunz website claims millions of babies all over the world have used the product. Dupuy has also received her share of accolades from a variety of media like the New York Times, CNBC’s The Big Idea with Donny Deutsch, and The Sundance Channel’s Big Ideas for a Small Planet. She was even named Entrepreneur of the Year by the Stevie Awards for Women in Business back in 2006. FuzziBunz are sold online and in stores world-wide. Tereson Dupuy has the distinction of being the “Mother of the Modern Cloth Diaper.”

FuzziBunz Cloth Diapers Solid Biz

Shark Tank sees its fair share of established businesses, and FuzziBunz is very well established. I can never understand why someone with a seemingly solid business would subject themselves to the rigors of the Shark Tank, unless it was a blatant PR play. The producers of Shark Tank do have a history of recruiting compelling entrepreneurs for the show, as they did with OneSole Shoes; maybe this is one of them. From everything I have seen about Tereson Dupuy, she seems to “have it going on.”

As for the product itself, cloth diapers are nothing new. My mom used to like to remind me (when I was kvetching about changing diapers) that I was raised in them. In fact, up until the mid-twentieth century, they were the only option.  Disposable diapers were patented in 1948, but didn’t see wide-spread use until years later. My five kids were raised wearing disposable diapers. Disposables are a multi-billion dollar, global business. At a dinner in the 1990’s with Jack Pepper, then President of Proctor and Gamble, he remarked that diapers were a good business because “every baby in the world (insert verb here).” He went on to say that potty training ages vary by culture, with American children being potty trained around ages 2 and a half to three years of age. Chinese babies, by comparison, are usually potty trained by age one- a cultural phenomena he wished would change (so he could sell more diapers).

Cloth diapers have been coming back into vogue due to the environmental nightmare disposable diapers present. They use up a @#$%load of space in landfills, prompting Proctor and Gamble to start making “compostable” diapers in the 1990’s; they didn’t work out. Enter businesses like FuzziBunz. The environmentally friendly component of cloth diapers’ message is not lost on green mothers. The cost savings of re-using cloth diapers can be staggering too. Disposables are very expensive- with five kids, I could have bought a second home with the money I have spent on diapers in my life time!

Will the Shark Tank sharks see the benefit? I am not sure. Working with cloth diapers is a messy, smelly business. Many American consumers are not prone to change due to that fact alone, regardless of cost. What FuzziBunz has going for it is the diapers are adjustable and will grow with your child, so they truly are re-usable, right up to that glorious day when they are no longer needed. They are the only fleece pocket cloth diaper, so they are very easy on baby’s bottom.  All that is fine, but if the numbers are good, they’ll do a deal; if the numbers stink like baby poo, they won’t. I’ll be listening closely for the “off-color comments” either way.

Whether the sharks are impressed with FuzziBunz or not, Tereson Dupuy will come out smelling like a rose!

FuzziBunz website

FuzziBunz on Facebook

What Happened in The Shark Tank:

Entrepreneur: Tereson Dupuy

Seeking: $500,000 for 15% stake

Result: No Deal

 

Eco Nuts Soap Nuts Natural Laundry
About Rob Merlino

Real Estate Agent, Entrepreneur, auteur, raconteur. Rob Merlino is a blogger and writer who enjoys the Shark Tank TV show and Hot Dogs. A father of five who freelances in a variety of publications, Rob has a stable of websites including Shark Tank Blog, Hot Dog Stories, Rob Merlino.com and more.
Rob can help you buy or sell real estate anywhere in the United States.

Comments

  1. Wow – thank you for writing such a great blog about my company and myself. This is finally starting to feel like “reality”

    Tereson

  2. Good luck to you Tereson! I’ll be out at that time but am trying to get my folks to record it for me. We use and love Fuzzi Bunz! Also, to the blogger, ALL diapers are a messy, smelly business and if you haven’t used a pocket diaper like Tereson’s you’re just making assumptions. Trust me, modern cloth diapering is neither gross, difficult nor time consuming. Even our day care uses the diapers and the workers have commented several times that they are “easy” to use. And we are one of 2 families in the facility that use cloth so they’re speaking from the vantage point of being accustomed to disposable. Good luck again, Tereson! It’ll be awesome to see a Fuzzi Bunz dipe on network television! :-)

  3. Modern cloth diapers are adorable and easy to use. I do believe there are more fleece pockets than FuzziBunz. What about Rumparooz?

  4. Congrats on being featured on Shark Tank, Tereson ! You have a great business model and I know things will only get better for you. Please dont let the legal woes get to you. I know that you will fight tooth and nail and get everything that you deserve. I cannot believe the audacity of the folks that are infringing on your patent.

    Best Wishes.

  5. Which one is the real one?

    http://www.fuzzibunz.com/ sends you off to another site. (http://shop.fuzzibunz.com/)

    http://www.fuzzibunzstore.com Looks legit.

  6. Interesting fact, I own 2 patents for the adjustable elastic design that Fuzzi Bunz is using in their products, I never gave them permission to use and they are on notice from my lawyers. Karma karma karma!!!,

Speak Your Mind

*

Get great posture NOW