Dr R. Geoffrey Broderick, a Veterinarian appeared on Shark Tank to pitch his Dog Food company, Cornucopia Express during the first season of Shark Tank. The company produces pet food that is supposed to be superior to that of other pet food.
The Sharks question the validity of the Doctors claims that his pet foods offer preventative nutrition and will help pets live longer. He has no scientific studies to back up what he claims and that leads some of the Shark tank Investors to believe that this may in fact be a scam. We don't know either way, but after doing some homework online, I've discovered some interesting articles.
My first red flag is the promotion of an interview the Vet has done with Information Marketer Kevin Trudeau as a basis for its credibility. You only need to click on Trudeau's name to understand why being on his show doesn't give you the credibility that most legitimate companies would want.
Unfortunately, most people aren't savvy enough to do their homework, instead, they believe that this hype is somehow a testimonial to the quality of the product.
It's clear, if the product was everything that Dr. Broderick claimed it to be, he would be doing studies to prove the validity of his claims. The fact that he's not or hasn't done so yet is a testament to his intentions and then adding it with the appearance on Trudeau, plus reviews on sites like Yahoo Get Local leads me to believe that he's all about the money.
Ultimately, the Shark Tank Investors didn't bite on his investment, and I don't think he really cared. In the end, I think he wanted the publicity. He doesn't need the money, he's found a way to make his claims without proof.
In my opinion I would pass on his product and look for better products such as the ones offered by your local Veterinarian.